Arup

Guiding a visual identity for an engineering giant

Arup is a global design and engineering giant who's exists to shape a better world. A collective of 18,000 designers, advisors and experts working across 140 countries, with a dedication to sustainable development. For over seven decades Arup has been at the forefront of the most ambitious and challenging design and engineering.

Over a number of years OPX helped guide and develop the Arup brand, touching a number of projects including guideline evolution, campaigns and annual reports.

It takes Arup to shape a better world

Celebrating 75 years of Arup

Arup is a value driven organisation passionately standing by the values set out in Ove Arup's key speech in 1970. This campaign concept set out to elevate and project those values out into the world for all to see. To show just what 'It Takes' to shape a better world.

Digital showcase / a year in review

Pushing the limits of the annual report format

Arup’s work is made to be experienced, so we told the firm’s story – how they are redefining growth to build a more resilient future – through film, illustration and interactive design.

Studio

OPX Studio

3D animation

Matteo Del Nero

Web development

Mallard & Claret