A warm glow in a cold environment
It was important from the very beginning to imbue the Tharsus visual identity with a sense of humanity and warmth to create contrast between the colder, hard metal environments of manufacture.
Manufacture got smarter
Tharsus started it's days as a purely manufacturing business dealing primarily in metal-work assembly and production but in more recent years transformed themselves into a design and strategy led full service robotics company. It was important that this transformational shift was reflected in it's design and imagery.
