VersaTile

Launching a start-up challenging the world of storage and logistics

VersaTile a new product in development that is described as a cutting-edge automation system for high-frequency logistics. The technology features modular, intelligent moving tiles that synchronise and move various items.

A combination of hardware, software, and data, enable real-time network optimisation, creating a 'product storage and retrieval solution that’s so smooth it feels like magic'. The visual identity aimed to capture the energy of this, using motion and 3D animation reflect the idea of constant, choreographed movement.
Fluid motion & choreographed behaviour.
Moving tiles
With the product still in development at the time of launch, the visual language needed to do the work of introducing the concept without showing the product itself.
Flexible elements, continual movement and variation.
Our world is constant motion
The aim was to reflect this idea in every element of the visual identity; type, colour, iconography etc. Wherever possible (within reason) the brand should be in motion.
Studio
OPX Studio
3D stills
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3D Animation
Adam Quilliam
Additional Animation
Ben Turvey